UX / UI DESIGNER
XIRUI
HU
'S PORTFOLIOProfile
Art & Design graduate experienced in building visual systems that strengthen digital communication. Since 2015, I’ve developed a versatile portfolio through collaborations with brands, media platforms, and cross-industry design projects.
Education
- Current
- UX Design Certificate, Emily Carr University of Art + Design
- Past
- Interactive Media Developer Certificate, Camosun College
- Bachelor of Literature, Art & Design, Wuhan Textile University
Professional Experience
- Graphic Designer | Jul 2021 – Jul 2023
- Designed wireframes and mockups to support branding and marketing campaigns; collaborated with marketing teams to refine concepts and enhance visual impact.
- Developed and pitched design proposals tailored to client objectives, contributing to successful brand acquisitions and expanded market presence.
- Freelance Designer | 2020 – 2023
- Partnered with food and beverage brands, delivery apps, restaurants, and local businesses to create cohesive visual identities and seasonal campaign assets.
- Designed marketing collateral (flyers, posters, packaging) and worked directly with clients to translate briefs into polished deliverables.
Design Projects
- Bakery Online Ordering Redesign
- Redesigned a local bakery’s online ordering experience to improve clarity and brand warmth. Conducted user research, heuristic evaluation, and iterative UI design. Final Figma prototype features a minimalist, playful interface that improves usability and encourages confident ordering.
- App Prototyping
- Designed an interactive mobile app prototype to educate users about cheese varieties. Conducted user research and prototyping in Figma to optimize user flows and integrated features such as pairing tips, cultural insights, and recipes.